The need for Image

Influence Consumers

Marketing needs images

 Images in marketing are more important than ever

Using images in marketing to connect and engage with an audience is nothing new.  Of course, a well-balanced selection of fonts, copy and colours can work wonders but when it comes to first impressions (which count now more than ever) a websites biggest draw is the images that are used.

A strong image can speak a thousand words. Images communicate thought and emotion whilst communicating a narrative in a way which words on their own can sometimes lack. I’m sure you recognise this image and the powerful emotion it evokes-

The brain processes image 60,000 times faster than it does text.

According to Forbes, Planet Earth spends a billion hours on Youtube every day, and 91% of buyers have a preference for visual content (as opposed to traditional text-based content).

Do whatever is possible to amplify your visual content, create powerful product images and front-load images within your website. Sites with a powerful visual impact have greater marketing success.

  • Stylized for Target Audience

This message should connect with people at a deep level, if it doesn’t, then you’ve failed to tap into the core fundamental desires of people that cause them to buy. These fundamental desires are called The Life Force 8 or LF8. They are responsible for more sales than all other human wants combining. These desires are common to everyone.

  • 6 TYPES OF IMAGES IN MARKETING
  • Survival, enjoyment of life, life extension
  • LIFESTYLE IMAGES
  • employees’ images
  • Use your customers’ images
  • Enjoyment of food and beverages
  • Freedom from fear, pain, and danger
  • Sexual companionship
  • INFOGRAPHICS
  • INSIDE YOUR BUSINESS” IMAGES

Marketing