Creating

Meaningful And Diverse Projects

FOR ALL LEVELS OF AMBITION

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Fabi Fabrizi

About me

I have worked as an Art Director and Brand Designer

in an Integrated Marketing agency

As a brand strategist, I work with organizations of every size and market segment on both the agency and client-side..My interest in creating strategies and ideas led me to explore advertising in different kinds of media formats from Al, Brands, Marketing and becoming an integrated creative with experience from storytelling to all kinds of media.To optimize visual impact of designs I transformed ideas into commercial reality and customers’ mentality.

What I Do

Connect with customers through customized interactions and active responses

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How I Work 

IDEAS

I will create relevant ideas for brands and other people which have a cultural impact. These are ideas and concepts which will make a difference and which impact society.

EXPERIENCE

I want to create more than simple narratives and wish to expand on these to generate experiences that transform into the stories of the people I am telling them to.

STORIES

First, I will begin with developing the brand’s purpose, the human motivations behind it and cultural trends. These brand experiences convert consumers into fans.

PRODUCTS

Elevating brand experiences often requires digital services and products. I always attempt to innovate a brand and reinvent it through new digital products.

Know where target audience Is

Create an effective digital marketing strategy

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Social Media Data

  • Tracking and analyzing data from social networks

Social Media Marketing

  • Facebook Ads and Google Ads
  • Twitter Marketing
  • Content Marketing
  • Video Marketing

Social media analytics

  • Performance metrics
  • Audience analytics
  • Competitor analytics
  • Paid social analytics
  • Influencer analytics
  • Sentiment analysis

UI/UX

Humanizing Design 

1 Pixel at a time

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Brands, Content & Campaigns – Strategie

Design & Branding

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BRAND STRATEGY

  • Brand Analysis
  • Research
  • Consumer Insight
  • Brand Positioning
  • Naming & Baseline

BRAND PERSONALITY

  • Brand Archetype
  • Brand Story
  • Tone Of Voice
  • Logo Design
  • Identity System

BRAND DESIGN

  • Brand Guidelines
  • POS
  • Packaging
  • Website/E-commerce
  • Photography

Multicultural marketing

Connecting with Global Customers

GO-TO-MARKET

Distribution analysis and market entry strategy

  • Advertising Plan
  • Content Plan
  • Creative Campaigns
  • Customer Experience
  • Influencer Marketing
  • Brand Activation
  • Pricing and packaging

76% of Consumers Prefer to Spend on Experiences than on Material Items

Consumers identified “inspiration and meaning” as the most sought-after quality in brands.

For this particular set of attributes. 76 per cent of all consumers would rather spend their money on experiences than on material items.

Customer
Experience
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Pricing
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CUSTOMERS

I am so grateful for the opportunity that these companies have given me. Below are just some of the ones I have worked with

New Century Advertising

New Century Advertising is Integrated Marketing Agency