Home Furniture





End-to-end Mobile Application

Client: Gozzini (furniture company)
Role:  Sole UX/UI Designer
Duration: 2 weeks
Tools: Figma-Photoshop

Background and Goals


Gozzini is a new app for interior design. Trade, there are both contractors and interior designers who will help to execute the home renovation process.

  • Users should be able to select any type of furniture (e.g. Small objects like boxes or up to something as complex as kitchens) and see it in augmented reality through their smartphone or tablet.
  • The session should be conducted entirely within the app.
  • Users should be able to be recommended products by the specialist both during and after the call.
  • Gozzini is currently scanning all the catalog items featured by these stores and setting up processes to keep their catalogs updated.
  • Gozzini already has partnerships with furniture stores and their team is working hard on establishing more partnerships in the future.
  • Stretch goal: Create the web interface for the interior design specialists to provide support for the service effectively.
  • Project goals

-Design an iOS app that allows users to view a catalog of furniture and place it in their home via AR.

– Design a brand identity that conveys Gozzini’s vision.


Gozzini wishes to use the latest visualization technology such as AR to allow users to view furniture in their own spaces. Users should be able to browse, purchase, and get ideas based on the design needs of the platform.

  I struggled to pitch my idea across to my ID and the rectifications of the 3D design put me off. It was inefficient and time-consuming.

 We need to find the right usage for it and bring it to customers by solving a problem that they encounter or by providing additional value to their current goals. The long-term success of this project can be tracked by tracking the conversion rate of users who utilize the AR function versus those that do not.


Identifying our user

We narrowed it down to two main types of users:

1-  (60 %) stands for Utility, Comfort, & Originality. The user who knows their style, but still needs advice about certain interior decisions.

2- (20%) of those surveyed value someone else’s opinion when making home decorating decisions. The user who doesn’t have confidence in interior design skills due to lack of knowledge and needs more support. Both users care about their interior aesthetics. They might not invest in an interior designer, but they see the value in extra guidance.



Through extensive secondary research into the furniture, interior design, and AR/VR industry, a competitive analysis, and user interviews, I was able to determine the necessary content and features of the app. By creating a persona, mapping out the user’s ecosystem, and understanding their problems and user journey, I was able to structure the information and visuals on the app to suit the user. Using this information, a logo, color scheme, typography, and UI kit were produced, and

Tools Project Process

We used Pen and paper, Figma, Trello, Slack, Zoom, Google Slides, Forms, and Photoshop.

Design Thinking Process


1- Qualitative research

2-Market Research

3- Identifying target audience

4- Gather data

5. Product Benefits

6- Interior design trends research

7- Pricing study in market research

8- Competitive analysis



1- User Persona

2- User journey map

3- Product Roadmap

4. Mapping the customer journey

5- Ecosystem Mapping

6- How might we statements (HMWs) 

7- Business model Canvas (BMC)

8- Problem statement


1- Low fidelity wireframes

2- User interface design:

  •  Build your brand strategy
  • Logo
  • Color Scheme
  •  Typography
  • Brand language
  • Choose a logo and slogan
  •  UI kit


1- Prototype

2- A/B testing

3- Customer Feedback Database

3- 4-Customer Effort Score (CES)

1. Research

User Interview

We identify several mobile apps as our target for this case study. Consumer wants and needs started to change significantly. Over the past year, people became more comfortable shopping online for all kinds of products, including furniture, which was once thought to be unsuitable for e-commerce first sales. Over the course of the project we redesigned the original  Guzzini Store app to provide customers with a potentially more enjoyable in-store shopping experience. We must take advantage of advanced technologies to deliver quality digital experiences.”

1- Qualitative research 
With data to we could uncover how people think and feel. It answers the “why” and its results and comments was give us a better idea of  users’ actual experience.
2- Quantitative research 
This research was based on numerical data and answers the “what”. It was used to add context to the opinions and behaviors of our users 

  • Quality Furniture.
  •  Comfort and lifelong furniture
  • Competitive Pricing.

  • Cool design stuff 
  • Consumers want choice 
  • Unique and personalized for my space.
  • Interior designer’s suggestion
  • Introduced the stock model
  • Conclude With a Satisfying Delivery
  • Color Matching ideas
  • share the model of social network with friends

  • Provide an  offer
  • Creating a happy lifestyle image
  • Using social media
  • Tracking engagement

2. Define

Age: 38 Years old
Occupation: Marketing manager
Education: MBA
Experience in role: 12 Years
Status: Married
Kids:  Emily 7
Tier: First Time user
Archetype: The Realist

Persona Development
Katerina Schneid

Katerina just bought a new house and want to move with her family there. She wants to decorate the new house in the

New style.  She knows her own style enough and want to make her own design decisions. She needs a way to seek advice from an expert so that she doesn’t waste time and energy making the wrong decisions. Goals

Her dream is to become a travel blogger and she works to fulfill her dream someday.


Missing the something that is trending

Katerina’s Journey — One way to navigate the prototype


Let’s help Katerina find some advice and inspiration for his living room!


Katerina is still unsure how the designer will give her personalized advice, but he notices the optional style board feature.


She then goes through the booking process and opts for the 30 min session.


Katerina wants to prepare for her call because she wants to get the most out of her time, and she is a busy person

Before Call

Katerina now believes that Bryan has enough information about her style and room to give her personalized advice to her.

Video Call

Bryan introduces the AR function, which is perfect for Katerina since she struggles with design decisions, and this allows her to get an idea of what each piece of furniture might look like in her home.

User Journey Map

With the previous resources in hand, I was now able to decide on the information architecture and content layout, and summarized this in a user journey map and covering all main pages of the website.

Business Model Canvas

As I am creating an end-to-end of a new company, I needed to consider the type of business model that the company will adopt prior to designing the wireframes, so that I would incorporate the relevant features into the app design. See below for an evaluation of the suggested business model.


Users want to feel like they have exhausted all available options before purchasing furniture

Users are using offline means (measuring tape/drawing out the actual size) to judge the size of furniture

Users consult similar websites for their furniture needs, not exposed to the smaller brands

Users don’t want the same furniture as everyone else

Not many users have used AR as a tool to assist with the purchase decision

Users expect an all-in-one experience


To know that the furniture they are going to buy is the best option.

To get exposed to a variety of brands to see all available options and designs.

Unique, limited edition furniture, or furniture from more unknown brands.

Sufficient detail on the platform, and an option to chat with someone further if the user has more questions

Business Model Canvas

As I am creating an end-to-end of a new company, I needed to consider the type of business model that the company will adopt prior to designing the wireframes, so that I would incorporate the relevant features into the app design. See below for an evaluation of the suggested business model.


New homeowners today prefer to engage contractors because it eliminates middleman costs, but it places an additional burden on their time and ability to design and envision their dream home.


How might we help the user visualize the product in the intended location?

How might we gather information about the user’s preferences to suggest a variety of brands that would suit the user?

How might we teach the users how to use AR, and impart to them the benefits of using AR on their furniture decisions?

How might we ensure that the end-to-end purchase experience all existing on the platform?


3. Ideate

User interface design

UI Kit
Keywords for the company are reliable, supportive and inviting, so I chose earthy tones with a splash of pink and green for the action items. After sketching out 20-30 logo ideas, the specific logo was chosen as it is reflective of the fact that it is an app relating to the redesign of homes. A summary of the UI specifications is presented in the UI Kit below. This will be used for the high fidelity wireframes.

Image Style

Color options

Option 2- Client’s choice

User Flows 

Video Chat 

We designed an augmented reality furniture display to give users an idea of what a piece of furniture would look like in their home. When a user sees something they like, they can take a picture of it with their phone.

Accessing the tool was a little confusing for some users to operate
  • It was not clear that you accessed the menu via swiping up.
  • I used an arrow to indicate the direction of movement,
  • Then I tried a message box,
  • Finally, I changed it to a row of dots (page Swiper) to access the tools.


4. Testing

  • Test Plan and Feedback Grid

    A first impression and task-based user test was carried out in-person and over video conference covering navigation, features, colors, branding, and general feedback. Comments were documented in a feedback table so that I could sift through the revisions that needed to be made.

  • First Click – You stumble upon Gozzini while looking for furniture. What do you read about first, what do you click on first? Why? Are you looking for something in particular

  • First Impressions – What is your first impressions of the A. Branding – B.  Color – C. Layout – D Navigation? Other general feedback?

  • Testing a mobile app — on a computer does not yield great usability results. Gesture movements aren’t as intuitive, and inconclusive data are collected. It would have been better to test the app on a mobile device.

  •  Not everything Apple does is right. Using symbols and gestures that Apple uses aren’t actually that intuitive for all users. The dots for page control, for example, usually aren’t accessible. Symbols used to show things can move weren’t always understood.




The goal here was to create an online experience that reinforces and continues in-store experience. The in-store experience includes beautifully set displays and attentive sales people. A more attractive online store that allows customers to browse freely and be inspired will help them feel more ready to purchase when they come into the store or allow them more confidence in buying online.  

Overall, this project has achieved its goals and users expressed excitement and enthusiasm when interacting with this app. 

A few key points of reflection from this project include:

  • Design thinking provides layers of insights. Especially during the research and usability testing phases, I was able to really see the iterative nature of design thinking. Engaging directly with users throughout multiple phases of the project process allowed me to stay consistent in empathizing with my users and keeping them at the focal point of all design decisions.

  • Usability testing yields actionable feedback that inevitably builds a stronger product. The pinpointed feedback from users while they directly interact with the prototype is extremely valuable in evaluating what is and isn’t working.

    Ideally, multiple rounds of usability testing would have provided validation for each prototype iteration once user feedback was incorporated, but having even a few key insights from users helped me get out of my head and empathize with how users were navigating the app.

    While some of the feedback was unexpected, it provided a challenge to work within certain constraints and empowered me to find a way to create a user-friendly design.

  • Designing with limited resources and time can still make an impact. I learned that it is possible to use creativity to explain an idea and message for a more complex project even without the appropriate time or resources.