AND MY CROSS DISCIPLINARY EXPERIENCE
Hi, I am Fabi
As a brand strategist, I work with organizations of every size and market segment on both the agency and client-side. My interest in creating ideas, design and strategies led me to explore advertising in different kinds of media formats. To optimize the visual impact of designs I transformed ideas into commercial reality and customers’ mentality. During my career, I worked with many international companies in various sectors including universities, healthcare providers, pharmaceuticals, FMCG, leisure, Consumer electronics, professional and government sectors.
New Century - UK & NetherlandsArt Director, UI - UX Designer
- Teaching and training.
- Responsible for planning, direction and keep track on all trends and developments in various industries and identified the capabilities that should be adopted in the design/ building process.
- Developed wireframes, site maps, schematics, flowcharts, working prototypes, creates designs based on client specifications and documents user experience.
- Completed end-to-end research, design, and solutions for both web and mobile web.
- Worked with customers/stakeholders to understand the key critical factors.
- Worked closely with our developers to share designs and quality control.
- Tracked and analyses user experience metrics and reports to continuously improve on the UX of our product.
New Century ( Singapore )Brand Manager
- Creating art – directed multimedia campaigns focused on delivering organization messages based on client goals and vision.
- Designed Corporate Identity, branding & market research.
- Brand Development: Utilized ability to generate creative ideas for brand identity and comprehensive brand strategy.
- Planning, organizing, and coordinating conferences and meetings.
New Century (Italy)Brand Manager
- Monitoring and analyzing a brand and competitors’ performance to identify Strengths, weaknesses, opportunities, and threats. audiences; proactively identify their diverse needs.
- Draft proposals for special communications projects; presents on and promotes these projects to management.
- Multiple forms of media, including printing, packaging, TV, and radio advertising.
New Century ( Dubai, UAE.)Graphic Designer
- Preparing and delivering presentations in the company to share information.
- Managing, ordering, distributing, and billing promotional products. Attending trade
fairs, exhibitions, and conferences to promote brands.
- Preparing materials for publication on digital channels or in print.
WHAT I DO
If I had to rank them in order of importance and uniqueness, this list would look like this:
- Design Skills
- Creative ideation / Concepting
- Taste / Principles
- Problem-Solving Ability
Degree in Architecture
Polytechnic University (Italy)
Master's Degree in Visual Communication
European Institute of Design, (Italy)
Post Diploma in Graphic Design
University of California Berkeley
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