Content marketing produces better results when content in context is a driver for your content marketing strategy.
Context marketing is the ability to deliver the right content or experience to the right person, in the right place, and at the right time based on the sum total of that person’s past brand interactions and current needs
Context Marketing
Digital marketing has used the phrase “content is king.”
Context marketing is the ability to deliver the right content or experience to the right person, in the right place, and at the right time. Knowing who your targeted audience is, understanding their role in your success and what they need to believe in order for you to succeed with them allows you to determine what message is delivered when it is delivered and how it is delivered. Content marketing is the creation and distribution of relevant and valuable material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but instead is intended to stimulate interest in its products or services by a clearly defined target audience with the ultimate objective of driving revenue.
Motivating customers today has nothing to do with getting their attention and everything to do with understanding their context – that is, their current position in time and space and whatever their task may be at that moment. Today, helping people achieve their immediate goals is the only way to break through the noise and motivate consumers to act”.
The goal of content marketing is to gather intelligence on a user in order to learn about their preferences and interests; for example, their location, web-browsing history, search history, device, etc.
Context marketing is often considered to be content marketing plus timing. Where content marketing aims to share a piece, context marketing aims to do so at the most opportune moment.
Content Marketing
Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. So instead of pitching your products or services, you’re providing relevant and useful content to your prospects and customers to help them solve their issues. It’s is a long-term strategy that focuses on building a relationship with your audience.engagement. Through using content marketing, you should be striving to change and enhance your customer’s behavior toward your company in a positive manner. If you consistently deliver valuable information to your customers you will be able to gain their trust and following.
What is the purpose of content marketing?
Interactive content marketing involves using content to engage your audience based on their participation. It’s kind of like a conversation, but one in which you don’t have to actively participate.
A simple example of interactive marketing is insurance companies that offer free, instant quotes. You visit the site, fill in some information, and go to the next stage in the process. In the end, you can have your quote emailed or texted to you.
Content marketing is used to attract and develop a specific target audience with the ultimate goal of creating true customer engagement. Through using content marketing, you should be striving to change and enhance your customer’s behavior toward your company in a positive manner. If you consistently deliver valuable information to your customers you will be able to gain their trust and following.