What Does a Marketing Manager Do

What is marketing management?

Marketing managers organize and manage marketing campaigns to raise awareness of and generate demand for products and services. This broad definition can encompass a wide variety of activities including:

  • Designing, managing, and evaluating marketing campaigns
  • Directing social media engagement strategy
  • Managing budgets for marketing campaigns
  • Collaborating with advertising and creative departments
  • Reviewing advertising material for print and digital media
  • Preparing advertising contracts
  • Performing market research to find new opportunities
  • Managing marketing department employees
  • Analyzing market trends and conducting competitor research

Types of marketing managers

Marketing managers typically work in corporate environments. You’ll find them in various industries, such as health care, hospitality, entertainment, finance, and technology. 

As a result, no matter where your passions lie, you will likely find marketing jobs in that industry. Some marketing managers focus on a specific area of marketing. These specialties include: 

 

  • Affiliate marketing managers focus on the relationships between an organisation and its marketing affiliates that earn commissions in exchange for driving traffic to a website.

 

  • Brand marketing managers aim to increase brand awareness and the identity of a company or product.

 

  • Content marketing managers oversee the production of content that drives traffic to an organisation’s website.

 

  • Digital marketing managers supervise and implement marketing campaigns designed for online channels.

 

  • Marketing communications managers monitor and evaluate the messaging marketing a brand or product.

 

  • Product marketing managers oversee the positioning and branding of specific products.

 

  • Social media marketing managers take charge of the company’s presence on social media platforms.

 

3 Important responsibilities of a Marketing Manager

Project Management:

Managers often work on multiple projects simultaneously. It is essential to keep track of each project’s progress. Successful project management requires good time management skills, as well as prioritization and delegation.

Responding to Customers’ Needs
  1. Providing information about new products and services.
  2. Asking for feedback through surveys or interviews after launching a product or service helps understand how customers feel about it.
Identifying New Business Opportunities

Marketing managers play a crucial role in helping a business to promote and sell its products to its customers. Marketing professionals play the key role of bringing their company’s product or service to the people who need it

What to know about marketing management in 2023

1. Understand Your Products or Services
2. Understand your company’s goals and objectives
3. Planing
4. Create a team
5. Time setting
6. Market research : surveys, interviews, focus groups, and customer observation
7. Competitor Research
8. Focus on your target customers.
9. communication
10. Stay updated with Technology
11. Keeping an Eye on Trends
12. Creating a realistic and effective budget
13. Measure your Marketing Success
14. Identifying New Business Opportunities
15. Planning For Future

 

 

10 SKILLS FOR MARKETING MANAGERS

1. AN ABILITY TO UNDERSTAND BUYER NEEDS

Customers want different things, you need to be able to determine who your target market is, what they want, and how to give it to them.

2. KNOW THE SALES PROCESS

There are many different schools of thought about what this entails, but generally it consists of the following steps: Prospecting, Preparation, Approach, Presentation, Handling Objections, Closing, and Follow-up. Each of these steps requires a knowledge and understanding of your target market. Many people are going after your customer, how do you stand out?

3. CRITICAL THINKING AND PROBLEM-SOLVING SKILLS

Marketing is all about asking and answering the right questions in the right way at the right time. Common sense, emotional intelligence and risk management are all important aspects of problem-solving.

4. CREATIVITY AND WRITING SKILLS

The ability to tell a story is important when you’re in marketing. You need to be able to write and identify different styles and different audiences. Business to customer, business to business and social media; all require a different approach.

5. GOOD TEAMWORK SKILLS

Both marketing and management require you to work with others. You need to be able to maximize the relationships and abilities of those on your team. Being able to encourage and inspire is important, do you have it in you? Teamwork requires many additional skills such as negotiation, influencing, advising and interpreting.

6. COMMUNICATION SKILLS AND NETWORKING

Communication is important in every job and every relationship you will have. For some people it comes naturally, but if it doesn’t, you can always learn. Networking is the ability to develop relationships and the exchange of information with others for professional or social purposes. It can happen anywhere; you never know what will come of the people you interact with!

7. ADAPTABILITY

Adaptability is an advantage in the competitive global economy. It is the ability to change actions, course, or approach, in order to suit a new situation. Marketing is a fast-moving industry and not every attempt will result in success. If you are adaptable you can re-focus and change failure into positive outcomes.

8. GOOD ORGANIZATION AND PLANNING SKILLS

These aren’t just marketing or management skills; they are life skills! As a Marketing Manager you will be required to handle many different projects at the same time and often have to deal with last minute changes. How you succeed effectively is to be organized and have a coherent plan.

9. KNOW THE TECHNOLOGY

From spreadsheets to PDF’s, analytics to Adwords, InDesign to Photoshop; technology drives marketing. There are always new programs and approaches, it is important to know the tools you will be required to interact with.

10. A WILLINGNESS TO LEARN

Really this one skill is used in all the others. No matter how much you know, there’s always more to learn. A great employer will recognize the importance of this skill and continually provide opportunities to grow.